Social Media Campaigns and Planning
I’ve worked for 10+ years in social media and community management for clients in journalism, commerce, restaurants, and events. My portfolio includes five years of experience managing operations of the Portland Mercury’s website and social media on Facebook, Instagram, and Twitter as a brand and editorial ambassador and voice for the newspaper’s online presence.
Event promotion and social media accomplishments from 2015-2017:
Grew the Mercury's Facebook following from 30,195 to 58,364
Grew the Mercury's Twitter following from 40.2K to 89K
Grew the Mercury's Instagram following from 12K to 39K
I managed five years of Portland Burger Week social media promotion:
Promoted specialty burgers from 40+ restaurants through the Portland Mercury’s blog, and social media posts on Facebook, Twitter, and Instagram
Managed a Facebook event page with 10,872 responses (367,236 overall reach), and interacted with attendees of Burger Week increasing and maintaining social engagement
Created video content and live-streamed videos on location to promote Burger Week
Managed and created content for Burger Week sponsors and organized promotional giveaways
Managed other event promotions including:
Pizza Week 2017: 3.6K Facebook responses, 130,943 event reach
Veg Week 2017: 5.8K Facebook responses, 165,330 event reach
HUMP Film Festival Portland 2017: 1K Facebook responses, 38,755 event reach, over 10,000 tickets sold
Chili Jamboree 2017: 424 Facebook responses, 15,540 event reach, over 300 tickets sold